A copywriter and journalist, I'm a creative storyteller at heart who has written marketing and content marketing copy, advertorials, feature stories and LOTS of one-liners.
BRAINS OVER BRAWN
PreVail Strength & Conditioning is all about smart science, not old-school exertion.
BLOOD CANCER SIMPLY DOESN'T CARE
This advertorial highlights a fundraising event that helps support a wonderful organization.
If business is war, this world-renowned apparel and lifestyle brand takes no prisoners. Take a look inside their command post.
OAHU: 1 ISLAND, 2 WORLDS
The lead to this story, which won an OC Press Club award for travel writing, scared the hell out of the friendly folks at the Oahu Visitors Bureau.
Newport Beach's top seafood restaurants serve up sustainable ocean-to-plate fare – some caught with their own fishing boats.
Anchorage: Gem of the North
ADVERTORIAL: FIRST TEAM REAL ESTATE
The explosion of digital technology has affected the process of buying and selling a home in a variety of ways.
Readers are encouraged to invest in a winning – and delectably unique – combination: steak sandwiches and shakes.
RONDA ROUSEY WANTS TO BREAK YOUR ARM
SPORTS: She'll do just that – and just about anything else – if you try to take her UFC belt.
40 YEARS IN THE OC
It's not easy synthesizing four decades (actually, 240 years) into 1,200 words. Here's a brief history of the Diocese of Orange.
Life in the Past Lane
"The OC" isn't usually associated with historic neighborhoods. Here are three that dispel that notion.
TO THE ROOF OF THE WORLD
It took me three attempts on separate trips to Nepal to climb to 18,500 feet, which is still 11,500 feet from the summit I worked so hard to see up close: Mount Everest.
SHORT-FORM WRITING: FAMILY PRODUCT PROMOS
Check out these must-haves that'll help keep you and your brood healthy and happy.
ADVERTORIAL: LAWYER PROFILES
The two advertorials here appeared in OC Metro magazine's annual Top Lawyers issue.
THE READERS HAVE SPOKEN!
Every year the Press-Enterprise, based in California's Inland Empire, publishes the region's best merchants, everything from antique stores to spas to tattoo studios.